A

Overview

Mother Nature Agency

Marketing intelligence · March 2026

Key Metrics
Total Leads
468
Target: 500
+18%
vs last month
Cost Per Lead
$42.40
Target: $45.00
-8%
vs last month
Conversion Rate
13.2%
Target: 12%
+4%
vs last month
Ad Spend
$20,300
Target: $25,000
+12%
vs last month
Appointments
57
Target: 60
+21%
vs last month
Revenue
$142K
Target: $180K
+31%
vs last month
Performance Trends

Lead & Conversion Trends

Performance over time

Ad Performance

Ad Spend by Platform

Total spend this month

Meta
$41
CPL
Google
$44
CPL
TikTok
$41
CPL
LinkedIn
$55
CPL

Lead Sources

Distribution this month

Meta Ads
42%
Google Ads
33%
TikTok
17%
LinkedIn
8%
Pipeline & Campaigns

CRM Snapshot

Pipeline status overview

New Leads
47
Awaiting first contact
Follow Ups
23
Scheduled this week
Hot Prospects
12
High intent signals
Missed
8
Needs recovery plan

Active Campaigns

Current month performance

Spring Lead Gen
Active198 leads
3.4x
$8,200 spent
Retargeting Q1
Active87 leads
4.1x
$3,100 spent
Brand Awareness
Paused43 leads
1.8x
$2,800 spent
Email Re-engage
Active140 leads
8.2x
$1,200 spent
Content Performance

Top Performing Posts

Last 30 days by engagement

📸
Spring Campaign Launch
InstagramReel
4,820
engagements
👥
Client Success Story
FacebookVideo
2,310
engagements
💼
Industry Insights Report
LinkedInArticle
1,840
engagements
🎵
Behind the Scenes
TikTokVideo
6,720
engagements

AI Content Ideas

Generated for this week

AI
1

Client transformation story: before & after campaign results

2

Behind the scenes: how we build a winning ad strategy

3

5 marketing trends reshaping the health & wellness industry in 2026

4

Case study: 3x ROI in 90 days for Prime IV — Niceville

AI Intelligence
AI Intelligence Panel
Smart recommendations powered by your data
4 Active Insights
Boost TikTok Budget 20%High Priority

TikTok CPL is 6% lower than Meta this month. Reallocating $640 could yield ~15 additional leads.

Refresh Meta Ad CreativesHigh Priority

Your top Meta ads are 18 days old. CTR has dropped 12%. New creative sets typically recover performance.

8 Hot Leads Uncontacted 48h+Critical

Prospects who filled your form 48+ hours ago have 3x lower close rates. Trigger immediate follow-up sequence.

LinkedIn OpportunityRecommended

Your LinkedIn organic engagement is up 34% MoM. Consider adding $500/mo in sponsored posts to amplify.

Updated just now · Based on last 30 days of data